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Privacy Policy for Amora

Last updated: January 15, 2025

1. Information We Collect

We collect information you provide directly to us, including:

  • Account information (name, email, gender)
  • Profile pictures you upload
  • Partner pairing information
  • Challenge completion data
  • Push notification tokens

Automatically Collected Information

We also automatically collect certain information when you use our app:

  • Device Information: Device identifiers, operating system, app version
  • Usage Data: App interactions, feature usage, session duration
  • Performance Data: App crashes, performance metrics, error logs
  • Analytics Data: User behavior patterns, feature popularity

2. How We Use Your Information

We use the information we collect to:

  • Provide and maintain the Amora service
  • Facilitate partner pairing and communication
  • Send you weekly challenges and notifications
  • Improve our app and user experience
  • Ensure compliance with our terms of service
  • Analyze app performance and user behavior
  • Deliver personalized advertising content

3. Third-Party Services and Advertising

Facebook SDK Integration

We use Facebook SDK (Meta) to provide advertising and analytics services. Facebook may collect and process:

  • Device identifiers for cross-app tracking
  • App usage data for personalized advertising
  • Performance and crash data for analytics
  • Purchase information for ad measurement

Facebook uses this data to:

  • Deliver personalized advertisements
  • Measure advertising campaign effectiveness
  • Optimize ad delivery and targeting
  • Provide analytics and insights

Advertising and Marketing

We use your information for advertising and marketing purposes, including:

  • Displaying personalized ads within our app
  • Measuring the effectiveness of our advertising campaigns
  • Optimizing ad delivery and user experience
  • Sharing data with advertising partners (like Facebook) for these purposes

Cross-App Tracking

Some of our third-party partners may use tracking technologies to:

  • Identify you across different apps and websites
  • Build user profiles for advertising purposes
  • Deliver personalized content and advertisements

You can control this tracking through your device settings.

4. Information Sharing

We share your information in the following circumstances:

  • With your paired partner (profile information, challenges)
  • With service providers who help us operate the app
  • With advertising partners (like Facebook) for personalized advertising
  • With analytics providers for app improvement
  • When required by law or to protect our rights

We do not sell your personal information, but we may share it with advertising partners as described above.

5. Data Storage and Security

Your data is stored securely using Firebase services:

  • User accounts and profile data in Firestore
  • Profile pictures in Firebase Storage
  • Push notification tokens for device communication

We implement appropriate security measures to protect your information, including encryption and secure data transmission.

6. Push Notifications

We use push notifications to:

  • Alert you to new challenges from your partner
  • Remind you about weekly challenge availability
  • Provide important app updates

You can control notification settings in your device settings or app preferences.

7. Partner Data Sharing

When you pair with a partner, we share:

  • Your name and profile picture
  • Challenge completion status
  • Challenge responses and interactions

This sharing is essential for the app's core functionality and requires mutual consent.

8. Your Rights and Choices

You have the right to:

  • Access and update your personal information
  • Delete your account and associated data
  • Opt out of push notifications
  • Request information about data processing
  • Control advertising tracking through device settings
  • Opt out of personalized advertising

Advertising Controls

You can control advertising tracking and personalized ads by:

  • Adjusting your device's advertising settings (iOS: Settings > Privacy > Tracking)
  • Using Facebook's ad preferences and controls
  • Opting out of personalized ads within our app
  • Contacting us to request data deletion

9. Data Retention

We retain your information for as long as your account is active. When you delete your account, we will:

  • Remove your profile data from our databases
  • Delete your profile pictures from storage
  • Remove your push notification tokens
  • Request deletion of your data from our third-party partners

Some information may be retained for legal or security purposes.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including the United States. We ensure appropriate safeguards are in place to protect your data during these transfers.

11. Children's Privacy

Our app is not intended for children under 18. We do not knowingly collect personal information from children under 18. If you believe we have collected such information, please contact us immediately.

12. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any material changes by:

  • Posting the updated policy in our app
  • Sending you a notification
  • Updating the "Last updated" date

Your continued use of the app after changes indicates acceptance of the updated policy.

13. Contact Us

If you have questions about this privacy policy or our data practices, please contact us:

  • Email: amoraapp.contact@gmail.com
  • Support: Use the in-app support feature
  • Address: [Your Business Address]

Data Protection Officer

For GDPR-related inquiries: amoraapp.contact@gmail.com

California Privacy Rights

California residents have additional rights under the CCPA. To exercise these rights, please contact us at amoraapp.contact@gmail.com.

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